OUR SERVICES
Brand Workshop
Creating a visual identity with personality and authenticity
Establishing a Strong Visual Identity
Creating a distinctive and memorable visual identity is crucial for a brand to make a lasting impression on the market.
Creating visual consistency across all platforms, which increases brand recognition and recall by consumers, as well as conveying professionalism and credibility.
Cohesion and Synergy in Communication
Ensures that all elements of the company's communication, from advertising to online content, are aligned with a coherent voice and mission.
This creates a uniform and profound brand experience for the customer, strengthening the association with the brand's values and messages.
Strategic alignment with business objectives
Beyond aesthetics, integrating visual identity with the company's overall business strategy.
This means that all branding decisions are made with the ultimate goal of supporting and driving business objectives, from increasing sales to expanding the market and building a loyal customer base.
DESCRIPTION
In short, our “Brand Workshop” is a personalized service that guides clients through the holistic process of brand manual development, which encompasses the creation of a convincing and cohesive identity and visual materials, along with clear guidelines for their strategic and effective application.
The result is a brand that is prominent, consistent and ready to stand out in its target market.
SERVICE DETAILS
How we solve...
Refined Visual Identity
Our service begins with the creation of a refined visual identity that captures the essence of the brand.
This involves designing a distinctive logo, choosing a color palette, typography, icons, etc. that represent the brand's personality.
Comprehensive Style Guide
We have developed a comprehensive style guide that establishes clear guidelines for applying the brand in different contexts and materials, ensuring consistency and cohesion at all points of contact.
Tone of Voice and Brand Message
Our team works with the client to define the brand's tone of voice and message, ensuring authentic and coherent communication in all materials and interactions.
Visual Identity and Content Strategy
In addition to visual creation, we also develop a visual content strategy as an integral part of the brand, defining the types of visual content to be used in different contexts and platforms.
Expanding Brand Presence
We help clients understand how visual identity and visual content strategy can be applied effectively at various points of contact, increasing brand presence and perception.
FREQUENTLY ASKED QUESTIONS
FAQ
1. What happens after hiring?
Once hired, you will be immediately integrated into the strategic planning activities and execution of the strategies that we will prepare for your brand.
2. Will these strategies really suit my specific market niche?
Absolutely. Our approach is highly adaptive and customized to meet the specific needs of your niche market and business model, ensuring that your brand stands out in an authentic and effective way.
3. I want to hire the consultancy but do I need to invest a lot of money in paid traffic?
At Auler Vision, we adopt a balanced approach, prioritizing organic and efficient strategies before considering high investments in paid traffic.
Our goal is to optimize the use of all available resources, seeking to maximize results effectively.
4. How will I be able to monitor and measure the results of these strategies?
We provide interactive, detailed and transparent reports that ensure you can easily monitor and evaluate the impact of the strategies you have implemented.
5. How will the proposed changes affect my team and operations?
We will only propose changes to sales and operations teams when possible deficits are highlighted or the need is communicated by the client.
Any proposed changes will be carefully communicated and implemented in close collaboration with your team to minimize disruption and maximize efficiency.
6. What is the guarantee that there will be no additional costs during the implementation of the service?
All costs and details will be completely transparent and defined before the service begins, ensuring that there are no unexpected financial surprises.
If, during the course of the project, our client feels the need for new strategies that involve different services from those previously agreed.
If previously approved, it will be necessary to add or break the contract that entails these new services.